Dunia Games
Dunia Games is a top Indonesian gaming platform offering a range of services for gamers, including game voucher purchases and credit top-ups. DG News, a digital news platform under Dunia Games, offers a variety of gaming-related content to its users. Despite having an established user base, the platform struggles to keep users actively interacting with its content.
Client
Telkomsel
Service Provided
UI/UX Designer
YEAR
2025
MY TEAM
Product Manager
UX Researcher
MY ROLE
As the PIC for DG News Enhancement, I was responsible for developing the strategy, identifying key problems, and ideating solutions. My role spanned from creating the information architecture, designing high-fidelity prototypes for the solution, to managing the design specifications and developing the tracker.
DG News is a digital news platform that specializes in providing a wide range of news articles and content related to games to its users.
Despite having an existing user base, the platform is experiencing difficulties in keeping users actively engaged and maintaining their interest.
The 3rd most visited section on Dunia Games
DG News ranks as the third most visited section on the site, following Top Up and Home, although its visit numbers are significantly lower than those for Top Up
Lower User Visits Compared to Competitors
The charts show that DG News has significantly fewer visitors compared to competitors like Detik, Kumparan, and IDN Times.
METHODS
In-Depth Interview
Usability Test
PARTICIPANTS
✨ 7 users of Dunia Games
✨ 5 users of competitor platform
OBJECTIVES
Define User Archetype and Mental model (Goals and Pain)
Identify and address any issues that hinder user interaction in DG Article
The Content Seeker
Passionate and dedicated gamer who actively seeks out the latest gaming news, updates, and detailed gameplay strategies.
GOALS
Find relevant and engaging gaming content easily
Stay updated with real-time information on ongoing tournament
Understand detailed gameplay strategies and explanations.
PAINT POINTS
Difficulty finding specific content
Lack of clear updates about gaming events
Complex gameplay explanations in articles are hard to follow.
The Passerby
Casual gamer who enjoys gaming occasionally and prefers quick, digestible content.
GOALS
Quickly find interesting and trending gaming content
Get brief and clear updates about gaming events and news.
Enjoy engaging and easy-to-digest content
PAINT POINTS
Cannot find relevant games information
Long articles are difficult to digest
Complex gameplay explanations in articles are hard to follow.
Strategic Journey
to Crafting Effective Solutions
Discovering Alternative Solutions through a Hybrid Brainstorming
Prioritizing Potential Solutions by Assessing Their Impact and Effort
Linking Identified Issues to Strategic Solutions and Desired Outcomes
Potential solutions are grouped into four key epics,
each with its own specific design intention
Design an engaging news landing page that makes it easy for users to find relevant content that matches their interests
Enhancing readability and user engagement while seamlessly promoting related content
Delivers concise, engaging content, enhancing user interaction and providing quick, informative updates
Ensuring users have real-time access to all relevant updates and can actively engage with ongoing events
Validating proposed solutions with a literature study to ensure they are based on proven research and best practices
SHORT VIDEO
75%
prefer short-form video content on their mobile devices
52%
more likely to share video content compared to other types of content
Video content is often more effective at conveying personality and emotion, which helps capture and retain viewer attention
source : hubspot research
LIVE SCORE
eSports viewers have higher cognitive motivations and a greater need for immediate updates and information than traditional sports viewers, which makes live scores particularly appealing to them.
Oh, T., Kang, J-H., Lee, Y., & Choi, S. M. (2024). “Comparison of Audience Behavior between eSports and Authentic Sports Fans,” Behavioral Sciences, 14(4), 313.
Formulating comprehensive information architecture to organize content effectively
1
Concept Alternatives for DG Article Landing Page
Presenting two alternative design concepts for the DG Article Landing Page, each offering a unique approach
Preserve the "news atmosphere" by displaying headline news
Organize previews of the short videos by specific categories.
Comprehensive News Platform
Highlight real-time updates by displaying the Live Score at the top of the page
Display a preview of short videos.
Live Update Hub
2
Concept Alternatives for Short Video
Exploring two distinct design approaches for integrating short video content
YouTube-Style Video Feed
Categorize short video
Categorized Short Video
Show Subtitle on the clips
Story Highlights
3
Live Score
Introduce New Livescore Feature
Instagram-Style Video Feed
Show Subtitle on the clips
Story Highlights
Tournament Detail
Vote Team
4
Live Score
Introduce New Livescore Feature
Instagram-Style Video Feed
Show Subtitle on the clips
Story Highlights
Tournament Schedule and live score
Tournament Detail
Vote Team
METHODS
Concept Test
Usability Test
PARTICIPANTS
✨ 5 users of Dunia Games
OBJECTIVES
Evaluate two concept solutions of DG News and Short Video to determine which one better meets user needs and expectations
Identify usability issues of the solution design
When searching for articles, individuals tend to focus on their interests
The Headline on News landing page is considered essential for users.
Short videos with covers are more appealing than those without covers
In the video viewing experience, users tend to like seeing random videos
Before watching a video, users often consider video selection based on the title
Users who already have an interest in certain games tend to be used to looking for tournaments based on games
User consider time information essential for tracking the ongoing tournament schedule.
Users often seek additional or related articles for more information while reading
Users aren't bothered by ads while reading as long as they can read comfortably
Several usability issues were identified
LANDING PAGE
When searching for articles, individuals tend to focus on their interests
The Headline on News landing page is considered essential for users.
SHORT VIDEO
Short videos with covers are more appealing than those without covers
In the video viewing experience, users tend to like seeing random videos
Before watching a video, users often consider video selection based on the title
LIVE SCORE
Users who already have an interest in certain games tend to be used to looking for tournaments based on games
User consider time information essential for tracking the ongoing tournament schedule.
ARTICLE
Users often seek additional or related articles for more information while reading
Users aren't bothered by ads while reading as long as they can read comfortably
THE IMPACT
There is an indication of the positive impact of the design revamp
Page Visit
1,020,561
10.5%
Earlier : 922,776
Monthly Active User
17,680,641
39%
Earlier : 12,696,226
Returning User
13,514
134%
Earlier : 5,759
Page Visit during Live Event
High interest when there are special events like tournaments, contribute 10.000 - 30.000 visits
*Due to data privacy concerns, the numbers provided are illustrative, but the percentages reflect actual data